Value/Price Message Development for Executive Team

Prepare executive team for drug pricing and value debate.

Assist in training field-based personnel on customer reimbursement/pricing/value questions.

• Extensive media monitoring around drug industry price debate
• Market research with oncologists and payers to test price and value messages
• Simulation of product and comparators in various value frameworks (e.g., DrugAbacus, NCCN, ASCO, ICER)
• Roundtable of key industry experts on pricing, value, and policy

• Drug pricing and value catalog by stakeholder
• Robust talking points to prepare leadership for media and provider dialog
• Field-facing messages to reactively address customer concerns

Senior executives and Field-based personnel

Greater leadership and field personnel confidence with value message in the midst of media firestorm.