Value/Price Message Development for Executive Team

May 24, 2016 BACK TO RESOURCES

OBJECTIVE:

Prepare executive team for drug pricing and value debate.

Assist in training field-based personnel on customer reimbursement/pricing/value questions.

APPROACH:

  • Extensive media monitoring around drug industry price debate
  • Market research with oncologists and payers to test price and value messages
  • Simulation of product and comparators in various value frameworks (e.g., DrugAbacus, NCCN, ASCO, ICER)
  • Roundtable of key industry experts on pricing, value, and policy

OUTPUT:

  • Drug pricing and value catalog by stakeholder
  • Robust talking points to prepare leadership for media and provider dialog
  • Field-facing messages to reactively address customer concerns

AUDIENCE:

Senior executives andĀ Field-based personnel

USE BY CLIENT:

Greater leadership and field personnel confidence with value message in the midst of media firestorm.