Salwa Masud, PhD, MSBME

Manager

salwa.masud@advi.com

Life at ADVI Health:

Salwa joined the ADVI team in September 2023. She works closely with diagnostic manufacturers to optimize market access of their products.

Life Pre-ADVI Health:

Before joining the ADVI team, Salwa was a commercial strategy and market access manager at Veranex, where she led project teams to develop value communication tools and health economic models for diagnostic manufacturers. She also has healthcare consulting expertise in pricing, reimbursement, coverage, and go-to-market strategy. Prior to consulting, Salwa received a PhD from Harvard University in Speech and Hearing Bioscience and Technology.

Life Beyond ADVI Health:

Salwa lives in New England with her husband and daughter. She enjoys spending her free time taking her toddler to parks, beaches, and bakeries with yummy cookies.

Full Bio

Salwa brings her expertise in pricing, reimbursement, and go-to-market strategy to ADVI Health. Most recently, she served as a commercial strategy and market access manager at Veranex, where she led teams in the development of value communication tools and health economics models for diagnostic manufacturers.

Salwa holds a Bachelors and MS in Biomedical Engineering from Boston University and a PhD in Speech and Hearing Bioscience and Technology from Harvard University.