A proven track record of helping clients

Our Mission

We accelerate access to products and services. We create value in a product sector and the healthcare ecosystem. We fuel innovation.

A history of advice and vision

We unabashedly assembled a team of the most trusted voices in lifesciences and health care services. The ADVI team is a strong, cohesive and highly collaborative group proven at identifying, developing and realizing opportunities for transformational growth and managing crisis. Together, our people offer a unique combination of leadership, clinical, industry, and policy experience and time-worn relationships.

Learn how we help

ADVI expertise helps answer critical operational and strategic questions

What support tools and strategies are best?

  • Coding
  • Training
  • Payer Messaging
  • Guideline/Pathway/Compendia
  • Focus

Commercial Operations / HEOR

Brand is third to market; how can we be competitive?

Who are our customers?

How do they make decisions?

How do we launch into a crowded market?

What data do we need to advance our product above others?

Do we have the training and tools to reinforce our sales efforts?

Sales and marketing

How do we promote access and value when contracting with payors?

Do we contract and if so what is our price?

Do we have a device, Dx or Device/Drug combination?

Managed Markets

What are the best channels to meet demand?

Have we secured the opinions of KOLs and stakeholders?

Are HIS and ACOs a proper channel?

Supply Chain

Do we have the proper FDA relationships?

Have we filed timely?

What is the best CDx strategy?

Have I aligned well with the therapeutic?

Clinical Development

What evidence do we need?

What is the best development scenario to optimize my chance to be covered and paid?

What is our trial design to ensure effectiveness and utility while optimizing time to money?

Due Diligence / BD

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We’re in your corner

Our people have done the incredible, and want to help you do the same. We are entrepreneurs, operators, regulators, payors, clinicians who help you through the full life cycle of your business.


Marc Samuels

Founder and CEO

ADVI Founder. UT Law. Yale Med. White House. Pentagon. State Medicaid. Governor's aide. Adept at the ins and outs of tricky situations. Change influencer. Venture-backed Co Board Member. Board Member, Med-C. Author and Speaker including In Vivo, Journal of Oncology Practice, Medical Economics, Texas Medicine.

Louis Jacques, M.D.

Chief Clinical Officer

“Where’s the evidence?” Healer by heart and training. Previously leadership at Georgetown School of Medicine and then Centers for Medicare and Medicaid Services (CMS). Makes duck gumbo with roux and okra.

Michael Beebe

Senior Vice President

Co-founder of ADVI. Directs ADVI device work. Name in lights to millions of physicians who use CPT codes. Passable statistician. Loves running and music. Solid travel partner.

Lawrence Leisure


Co-founder and Chairman of ADVI. Founder and Managing Director of Chicago Pacific Founders, a Chicago based private equity firm. Previously managing partner at Accenture and Towers Watson and senior executive at Optum and Kaiser Permanente. Senior Advisor to Kleiner Perkins Caufield & Byers. Dog lover.


Paul Martino


Expert on network contracting and operations. Former managed care leader. Loves clinical strategy, innovation and outcomes initiatives, and negotiating with health plans. Avid skeet shooter.

Mike Kolodziej, MD, FACP

Vice President and Chief Innovation Officer

Assoc Prof Univ of Oklahoma, US Oncology P and T Committee Chairman and Executive Committee, Partner New York Oncology Hematology, National Medical Director Oncology Solutions Aetna, National Medical Director Payer Strategies Flatiron Health, Clinical pathways.

Marci Mutti

Senior Vice President

Directs ADVI drug and biologic work. Experience at Covance and GSK. Thirteen years in oncology, immunology, diagnostics, radiopharmaceuticals, public policy, state and federal advocacy, and patient access. Mother of twins.

Shefali Shah


Expert on pricing, forecasting, and brand operations. Former Seattle Genetics and Genentech executive. Entrepreneur. Mother to a little Angel.

Lindsay Bealor Greenleaf

Vice President

Where government affairs meets policy. Strategic counsel on Medicare, Medicaid and health care reform. Prescription drug coverage and reimbursement, physician payment issues, and digital health commercialization. Policy modeling. Lover of shoes and Alaskan brown bears. JD/MBA.

Lauren Feldman

Vice President

Expert in coding, coverage, reimbursement, and clinical valuation strategies for diagnostics assets. Frequent speaker. AMA alumnus. Southern belle with a New England twist. Avid Boston sports fan. Yes, that means the Patriots.

Caitlin Sheetz

Vice President and Head, Strategic Analytics and Value Economics

Manages data analysis and policy modeling. Expert in payment system replication. Finds data-driven solutions. Lover of spin and baking.

Rebecca Davison


Loves to travel, cook and try new restaurants. New England native but avid fan of the New York Yankees. Lives on Capitol Hill with husband and chocolate lab named Harley.

Anqi Lu

Senior Manager

Engineer by training, policy wonk by choice. Coding, coverage, and reimbursement across biopharma, device, and diagnostic clients. Anqi's superpower is reading thousand-page federal regulations.

Chloe Diamond


Project manager extraordinaire. Coding, coverage, and reimbursement for biopharma, diagnostics, and device clients. Has a nutrition degree from Arizona State, but prefers takeout. MPH from GW. Peloton enthusiast.

Peter Kardel

Chief Data Scientist

Expert data scientist with experience in claims analysis in Medicare, Medicaid, and private health insurance datasets. Experienced in modeling CMS and CMMI payment, scoring of policy proposals, and quality metrics. Avid Nats fan!

Eric Wan

Senior Associate

Public health and business expertise informed by policy. Pricing, market access, and reimbursement for medtech and pharmaceutical clients. Passionate about community health.

Jared Samuels


McCombs graduate with a finance degree. Research and Analysis of National and State Policy with a focus on the life science sector. Runs a sports blog and volunteers with a charity that helps children with acquired brain injuries.


Danae Kelly

Manager of Business Operations

Invaluable; there are no other words necessary. Lover of cats in a sea of dog lovers.

Eric Strawbridge

Vice President of Finance and Controller

Wearer of many hats. Corporate veteran turned entrepreneur. Savvy on SharePoint. AR Yoda. ADVI’s champion juggler.

Debbie Vela

Manager of Financial Operations

A people person with an affinity for numbers. Lead Accountant who works closely with the CFO on financial reporting, HR, Payroll and AP. Debbie is a Native Texan who loves college football and trying new local restaurants.

Senior Advisors

Michael Barlow

Senior Advisor

Former Palmetto MolDx VP. Advises ADVI clients on diagnostics and personalized medicine issues leveraging his experience in both the provider and payer environments.

Murray L. Zucker, MD

Senior Advisor

A psychiatrist and health plan clinical executive leader, who brings expertise in medical behavioral integration, patient engagement and adherence, health behavior change, and new technologies in diagnosis and treatment. Former Senior Medical Director of New Product and Innovation for Optum. Avid world traveler and cyclist.

Jeff Rich, M.D.

Senior Advisor

Tireless advocate for local, regional, and national quality improvement, performance measurement, accountability, transparency, and payment reforms. Former Director, Center for Medicare, CMS.

Billy Millwee

Senior Advisor

Chair of National Association of State Medicaid Directors. Left his heart in state government after 20 plus years. Left as Texas Medicaid and SCHIP Director. Affectionately known as the “Goat Whisperer” for his uncanny ability to communicate with his goats, Nellie & Chip and coax his rooster into nesting on Nellie’s horns.

Marcia Sajewicz

Senior Advisor

Reformed banker turned entrepreneur. Operator. Expert in radiation therapy. Mom to Hannah Banana. Patriots Fan. Wine enthusiast.

Bernice Hecker, M.D.

Senior Advisor

Recent convert to consultant. Led Noridian efforts on diagnostics and coverage of other breakthrough technologies. Previously a naval officer on overseas duty and enjoyed having the Marines call her "Sir." She still enjoys it, but it's not required.

Dennis P. O'Malley, M.D.

Senior Advisor

Nationally recognized expert in the field of diagnostic pathology. Currently works as pathologist in the role of an independent contractor for Neogenomics, one of the largest oncology reference laboratories in the United States, and is an Adjunct Associate Professor at MD Anderson Cancer Center/University of Texas. Vintage guitar collector.

Our Locations

Our offices are located in Washington D.C., Austin, and Chicago, but our work spans the globe with trusted partners located in Asia, Australia, Western and Eastern Europe, Israel, the Americas, and the United Kingdom.

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