Strategic Planning for Part B Launch

May 24, 2016 BACK TO RESOURCES

OBJECTIVE:

Optimally prepare manufacturer marketing and field teams for successful local Part B launch with Medicare Administrative Contractors (MACs).

APPROACH:

  • Draw from our extensive industry experience with Part B MAC engagement to optimally prepare for MAC/CAC engagement
  • Analyze comparator products to gauge likely MAC treatment
  • Engage former MAC Contractor Medical Directors for insights and coverage assumptions testing

OUTPUT:

  • MAC landscape review, risk assessment, and influence map
  • Message development for Medicare contractors and Contractor Advisory Committee Members
  • advocacy assessments and preparedness, payer team expectations, resource planning, and account team education
  • Recommendations for field resource planning

AUDIENCE:

Oncology business units, Payer Marketing, Market Access

Field Reimbursement and Access teams

USE BY CLIENT:

  • MAC engagement strategic and tactical planning
  • Recommendations incorporated into field resource planning activities
  • Launch support and issue resolution