Strategic Planning for Part B Launch

Optimally prepare manufacturer marketing and field teams for successful local Part B launch with Medicare Administrative Contractors (MACs).

• Draw from our extensive industry experience with Part B MAC engagement to optimally prepare for MAC/CAC engagement
• Analyze comparator products to gauge likely MAC treatment
• Engage former MAC Contractor Medical Directors for insights and coverage assumptions testing

• MAC landscape review, risk assessment, and influence map
• Message development for Medicare contractors and Contractor Advisory Committee Members
• advocacy assessments and preparedness, payer team expectations, resource planning, and account team education
• Recommendations for field resource planning

Oncology business units, Payer Marketing, Market Access

Field Reimbursement and Access teams

• MAC engagement strategic and tactical planning
• Recommendations incorporated into field resource planning activities
• Launch support and issue resolution