WHEN YOU SEE RISK, WE'LL FIND YOUR REWARD

A proven track record of helping clients

Our Mission

We accelerate access to products and services. We create value in a product sector and the healthcare ecosystem. We fuel innovation.

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A history of advice and vision

We unabashedly assembled a team of the most trusted voices in lifesciences and health care services. The ADVI team is a strong, cohesive and highly collaborative group proven at identifying, developing and realizing opportunities for transformational growth and managing crisis. Together, our people offer a unique combination of leadership, clinical, industry, and policy experience and time-worn relationships.

Learn how we help
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ADVI expertise helps answer critical operational and strategic questions

What support tools and strategies are best?

  • Coding
  • Training
  • Payer Messaging
  • Guideline/Pathway/Compendia
  • Focus

Commercial Operations / HEOR

Brand is third to market; how can we be competitive?

Who are our customers?

How do they make decisions?

How do we launch into a crowded market?

What data do we need to advance our product above others?

Do we have the training and tools to reinforce our sales efforts?

Sales and marketing

How do we promote access and value when contracting with payors?

Do we contract and if so what is our price?

Do we have a device, Dx or Device/Drug combination?

Managed Markets

What are the best channels to meet demand?

Have we secured the opinions of KOLs and stakeholders?

Are HIS and ACOs a proper channel?

Supply Chain

Do we have the proper FDA relationships?

Have we filed timely?

What is the best CDx strategy?

Have I aligned well with the therapeutic?

Clinical Development

What evidence do we need?

What is the best development scenario to optimize my chance to be covered and paid?

What is our trial design to ensure effectiveness and utility while optimizing time to money?

Due Diligence / BD

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We’re in your corner

Our people have done the incredible, and want to help you do the same. We are entrepreneurs, operators, regulators, payors, clinicians who help you through the full life cycle of your business.

Leadership

Marc Samuels

Founder and CEO

ADVI Founder. UT Law. Yale Med. White House. Pentagon. State Medicaid. Governor's aide. Adept at the ins and outs of tricky situations. Change influencer. Venture-backed Co Board Member. Board Member, Med-C. Author and Speaker including In Vivo, Journal of Oncology Practice, Medical Economics, Texas Medicine.

Louis Jacques, M.D.

Chief Clinical Officer

“Where’s the evidence?” Healer by heart and training. Previously leadership at Georgetown School of Medicine and then Centers for Medicare and Medicaid Services (CMS). Makes duck gumbo with roux and okra.

Angela Lively

Chief Consulting Officer

Serial consultant. Directs ADVI’s consulting operations across lifescience and healthcare services. Mentors the team so much they call her “mom.” Reimbursement junkie. Passionate about innovation. College football is her other love.

Michael Beebe

Senior Vice President

Co-founder of ADVI. Directs ADVI device work. Name in lights to millions of physicians who use CPT codes. Passable statistician. Loves running and music. Solid travel partner.

Lawrence Leisure

Chairman

Co-founder and Chairman of ADVI. Founder and Managing Director of Chicago Pacific Founders, a Chicago based private equity firm. Previously managing partner at Accenture and Towers Watson and senior executive at Optum and Kaiser Permanente. Senior Advisor to Kleiner Perkins Caufield & Byers. Dog lover.

Consulting

Paul Martino

Principal

Expert on network contracting and operations. Former managed care leader. Loves clinical strategy, innovation and outcomes initiatives, and negotiating with health plans. Avid skeet shooter.

Mike Kolodziej, MD, FACP

Vice President and Chief Innovation Officer

Assoc Prof Univ of Oklahoma, US Oncology P and T Committee Chairman and Executive Committee, Partner New York Oncology Hematology, National Medical Director Oncology Solutions Aetna, National Medical Director Payer Strategies Flatiron Health, Clinical pathways.

Marci Mutti

Vice President

Directs ADVI drug and biologic work. Experience at Covance and GSK. Thirteen years in oncology, immunology, diagnostics, radiopharmaceuticals, public policy, state and federal advocacy, and patient access. Mother of twins.

Shefali Shah

Principal

Expert on pricing, forecasting, and brand operations. Former Seattle Genetics and Genentech executive. Entrepreneur. Mother to a little Angel.

Thomas J. Heatherington

Vice President

Global experience working with commercial payers, providers, government health entities and life science organizations. Specific expertise in Digital Health, Innovation, Care Management and Customer Relationship Management. Focused on affordable, scalable solutions that naturally integrate digital health experiences. Avid fly fisherman.

Lindsay Bealor Greenleaf

Director

Where government affairs meets policy. Strategic counsel on Medicare, Medicaid and health care reform. Prescription drug coverage and reimbursement, physician payment issues, and digital health commercialization. Policy modeling. Lover of shoes and Alaskan brown bears. JD/MBA.

Lauren Feldman

Director

Expert in coding, coverage, reimbursement, and clinical valuation strategies for diagnostics assets. Frequent speaker. AMA alumnus. Southern belle with a New England twist. Avid Boston sports fan. Yes, that means the Patriots.

Krista Lambo

Manager

Researcher. Co-editor of ADVI alerts. Former Hill staff. Serious runner.

Natalie Reid

Manager

Career nerd and health care enthusiast. Thrives at the intersection of health, business, policy, and data. Expertise in strategic analytics. MPH, MBA, PhD Candidate. Passionate about bulldogs and cost-effectiveness analyses.

Jennifer Herman

Senior Associate

Researcher. Assists senior level consultants in life sciences, healthcare delivery, and healthcare financing projects. Provides regulatory advisory services to biotech, drugs, devices, and diagnostics clients.

Ashley Abarr

Senior Associate

Legislative and regulatory health care policy analysis for life sciences industry clients. Alumna of the Obama White House and Clinton Foundation. Wellesley College Neuroscience graduate. Loves dogs, Nora Ephron, and coffee.

Reim Alian

Associate

Assists senior consultants and provides regulatory advisory services to diagnostics and devices clients. Providence College Alumnus. Lover of sunsets, cupcakes, and cappuccinos.

Operations

Danae Kelly

Manager of Business Operations

Invaluable; there are no other words necessary. Lover of cats in a sea of dog lovers.

Eric Strawbridge

Vice President of Finance and Controller

Wearer of many hats. Corporate veteran turned entrepreneur. Savvy on SharePoint. AR Yoda. ADVI’s champion juggler.

Jackie Martin

Executive Assistant

Larry's Handler. Jackie is the Platonic form of the coffee snob. Loves gardening, hiking, reading, and adores her grandchildren.

Debbie Vela

Manager of Financial Operations

A people person with an affinity for numbers. Lead Accountant who works closely with the CFO on financial reporting, HR, Payroll and AP. Debbie is a Native Texan who loves college football and trying new local restaurants.

Rachel Bonnett

Executive Assistant

Foreign Service brat and world traveler. Rachel has a dual citizenship from Spain and the U.S., making her bilingual. A creative-mind and fine-arts student, she loves to paint, bake and watch old classic movies. “Here’s looking at you, kid.”

Senior Advisors

Murray L. Zucker, MD

Senior Advisor

A psychiatrist and health plan clinical executive leader, who brings expertise in medical behavioral integration, patient engagement and adherence, health behavior change, and new technologies in diagnosis and treatment. Former Senior Medical Director of New Product and Innovation for Optum. Avid world traveler and cyclist.

Kavita Patel M.D.

Senior Advisor

Physician. Entrepreneur. Operator. Policy Expert. Nonprofit leader. Co-founder of Tuple Health. Still a practicing physician. Recognized speaker.

Jeff Rich, M.D.

Senior Advisor

Tireless advocate for local, regional, and national quality improvement, performance measurement, accountability, transparency, and payment reforms. Former Director, Center for Medicare, CMS.

Bill Mangold, M.D., J.D.

(In Memory)

Member of Arizona Judicial Council. Former Noridian Chief Medical Officer. Senior staff at Board Developers. Fifteen years practicing plastic and reconstructive surgery. Past-president of the Arizona Medical Association and national positions with the American Medical Association.

Billy Millwee

Senior Advisor

Chair of National Association of State Medicaid Directors. Left his heart in state government after 20 plus years. Left as Texas Medicaid and SCHIP Director. Affectionately known as the “Goat Whisperer” for his uncanny ability to communicate with his goats, Nellie & Chip and coax his rooster into nesting on Nellie’s horns.

Marcia Sajewicz

Senior Advisor

Reformed banker turned entrepreneur. Operator. Expert in radiation therapy. Mom to Hannah Banana. Patriots Fan. Wine enthusiast.

Bernice Hecker, M.D.

Senior Advisor

Recent convert to consultant. Led Noridian efforts on diagnostics and coverage of other breakthrough technologies. Previously a naval officer on overseas duty and enjoyed having the Marines call her "Sir." She still enjoys it, but it's not required.

Dennis P. O'Malley, M.D.

Senior Advisor

Nationally recognized expert in the field of diagnostic pathology. Currently works as pathologist in the role of an independent contractor for Neogenomics, one of the largest oncology reference laboratories in the United States, and is an Adjunct Associate Professor at MD Anderson Cancer Center/University of Texas. Vintage guitar collector.

Our Locations

Our offices are located in Washington D.C., Austin, Chicago, and San Francisco but our work spans the globe with trusted partners located in Asia, Australia, Western and Eastern Europe, Israel, the Americas, and the United Kingdom.

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